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Resilience & Creativity in Crisis — How our Small Business Survived COVID-19

Every generation has a moment it will never forget — a moment that impacted us collectively and indelibly as a nation. For this generation, it is the day we realized that COVID-19 was not a distant concept causing us mild anxiety from the other side of the world. It is the day we realized that the virus had reached our shores, our cities, and our communities. It is the day that children were sent home from school. Basketball games were cancelled. Restaurants were emptied. 

On Friday, March 13, 2020, amid rising cases of COVID-19 and the first reported instance of community transmission, Texas Governor Greg Abbott declared a statewide emergency. The state of Texas — and the world — came to a collective stop. 

The Pandemic Pause

“For a moment, I held my breath,” says Custom Drapery Design owner and lead designer Brenda Baxter. “There were so many unknowns: How can I protect myself and my family? How can I protect my clients? How can I protect my team? I worried I would lose my livelihood.”

“I gave myself the weekend to pause. I learned as much as I could and collected my thoughts,” she shares. “Then, we got to work.”    

The Pivot

“We immediately regrouped as a team Monday morning. We met over videoconference to get organized and huddle together as a work family.” 

“Before talking work, we talked about how we were all doing, how our weekend was, etc. It was important to recognize the heavy emotions and potential fears during this time. We needed to support each other professionally, but also personally.”

The Plan

When the pandemic hit, Custom Drapery Designs launched a “We Are Open” campaign to remind loyal and potential clients that there is always a time and place for good design.

I have an amazing, resilient team,” says Brenda proudly. “After watching industry webinar after webinar with coaches and seasoned industry professionals for insight and shared ideas, I came up with a plan. My team embraced it and, together, we put into action.” 

Our first step was to promote a “We Are Open” campaign on social media. We created a quick promotional video from our homes.

The message? We are prepared to be creative and continue to design for your home via Zoom, FaceTime, etc. “Together, we can do this,” we emphasized. 

The campaign worked! Within a week, calls were coming in. Clients at home — with extra time and suspended travel and entertainment budgets — realized now was the time to address nagging design needs. 

Our team mailed clients our design sketches with fabric samples and then presented the design project via videoconference. 

Remote Possibilities with Ready-Made Drapery Panels and Custom Hardware

With this new emphasis on remote design, we also found our reach expanding to out-of-state clients — a silver lining! We worked hard to expand our e-commerce business, shipping ready-made panels and custom hardware across the country.

An image of a full-size bed with custom bedding in elegant shades of grey, cream and cool blues.
Stunning images like this one posted to social media brought Brenda and our design team into the homes of our clients throughout the pandemic, inspiring them to initiate new projects.

Brenda (with the help of her suddenly home-bound, college-age daughter) created numerous social media presentations to inspire as well as inform. Brenda shared her passion for design through demonstrations of motorized “smart” blinds that raise and lower on your schedule. She exhibited the range of drapery hardware available to suit modern and traditional tastes. And she mixed and matched trims to show these touches accessorize fabrics just as jewelry add dazzle to clothing. These conversational and engaging videos brought Brenda and her design team into the homes of potential clients and kept the sales momentum going.

Custom Drapery Designs continues to post beautiful content to social media, engaging with our audience and building on our substantial following — not just domestically, but internationally. Our Pinterest account regularly attracts close to 500,000 views each month from those seeking inspiration for their homes.

The Precautions

Safety has been paramount. Throughout the pandemic, everyone at Custom Drapery Designs was required to wear masks, and air and germ purifiers were installed in the design office. We participated in national #MaskUp campaigns so that clients and partners could be assured that we were safely operating according to CDC guidelines. 

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Custom Drapery Designs participated in national #MaskUp social media campaigns so that clients and partners could be assured that we were safely operating according to CDC guidelines. 

The precautions were successful, and our firm has maintained a 100% healthy work environment. This month, we celebrated that all of our designers and installers are fully vaccinated! 

Together, We Can Do This

Today, as the pandemic wanes, we look back on our transition with wonder and pride. We not only survived but flourished. More and more new clients are calling, trusting the effectiveness of safe protocols.

But it was not the new clients that kept us going these past 14 months, notes Brenda. 

“We were blessed to have stellar repeat clients who were not traveling so spent this budget and more on total renovations and updates,” says Brenda. “We are forever thankful and appreciative of our repeat client ‘family’.”

To everyone in our client family — the new and the repeat clients — who entrusted us with their homes and their projects … thank you.

Together, we did this. 

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Patterns and textures draw the eyes home

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What draws a person into a room? Is it the light or colors? The ambiance? Is it the furniture and decor? Often it’s a mixture of all of these and so many more intimate details. Two aspects of design that, without fail, either make or break a room are pattern and texture.

Without definitive pattern, nothing leads the eyes or directs attention. And, often, without texture, style falls flat or lacks a welcoming quality each room deserves. Pattern and texture come from obvious items, such as fabrics; but they can be found in a number of other ways as well. Layering fabrics adds a texture dimension. Such depth can be achieved through valances and sheer overlays. Bonus features like rugs, pillows and properly-placed throws do this as well; and each of these items can promote patterns that lead the eyes in and invite them stay.

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Trimmings—our focus in last month’s blog—add character and charm as well as dimension and texture. The Suzanne Kasler Collection II offers the perfect example of texture in trim with designs that stand out. Suzanne’s inspiration comes from traveling around the globe; and hints of damask, suzani and other classic styles promote a worldly flair guaranteed to infuse culture into any room. Keep that in mind for next month’s blog as we focus our design attention on other cultures, climates and characteristics.

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Another great trim option comes from Ellen S. Holt, Inc. We recently snapped a picture of some of her wide custom trims at her fabulous showroom in Dallas. These trimmings are statement pieces by themselves, but paired with the right fabrics? Talk about a dynamic design! Another great option to showcase both texture and pattern using a smaller medium also comes from Ms. Holt—Jute Finials. These unique finials are fashioned using four single strands of jute, a coarse thread produced from the fibers of a tropical plant. The cords are then precisely wrapped around wooden finials. Jute finials are some of those simple, elegant details that take a design aspect from useful to unique.

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A splash of texture can go a long way in adding an extra realm to a completed room. One of our favorite projects at Custom Drapery Designs is this dining chair reupholstery which utilized Robert Allen fabrics as well as some added velvet softness in strategic places for the perfect couture detailed finish.

Matte fabrics serve to calm a space while more shiny materials reflect light and create a more stimulating environment. Silkier materials can also highlight certain colors and patterns. Often, fabrics such as Stroheim’s Palace Silks, bring shine and texture to the table…or windows…or furniture.

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While texture lures in the hands for a feel of the beauty in design, it’s pattern that grabs the eyes’ attention in the first place. Vertical lines magically create more height in a room and horizontal lines seem to push the walls apart. But, that’s not all they do! A well-placed pillow with vertical lines—like the one in our first picture—immediately draws your eyes up and beyond the couch to the magnificent draperies behind it. Horizontal lines, chevrons or waves (as seen in the Duralee Moulin Wovens Collection swatch above) broaden a room while simultaneously bringing the entire design together. Honeycomb patterns help the eye zero in on a central feature.

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Hunter Douglas window coverings make great central features for any room and often add texture and pattern. With their light-filtering shades, Hunter Douglas knows how to welcome in just the right amount of light in just the right way. As a Hunter Douglas Showcase Dealer, CDD is proud to offer their products to our clients. Hunter Douglas is committed not only to offering top-quality products, but also to rewarding customers with rebates throughout the year. Spring is a great time to update window shades or panels with the Celebration of Light Savings Event. Call CDD today to get more information!

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Embellishments enhance design

Recently, InStyle Magazine posted this question: “What’s your favorite take on the texture trend?” Embellishments took the top spot with 63% of responding readers making that their choice.

Custom Drapery Designs LOVES embellishments. In each project we take on, we look for the little things—the details—to make each design unique and an embodiment of our clients’ personal styles. These exquisite couture details take our drapery, bedding and upholstery to a higher level. These “little things” are what set us apart and make our clients more than simply satisfied.

We look for the colors, the inspirations and the passions in our clients’ homes and offices and incorporate these aspects into more than just our fabric choices. From multi-colored tassels on a valance that plays off the colors in a nearby abstract expressionist painting to Swarovski crystals added to tie in with an existing master bedroom chandelier, Custom Drapery Designs seeks to major on the minors and make the details shine in every design—both indoors and outdoors.

Here are a few samples of some of our favorite embellishments:

This valance personifies understated elegance with its sheer overlay, tiered hem and decorative braid gimp trim detail.
This valance personifies understated elegance with its sheer overlay, tiered hem and decorative braid gimp trim detail.

We spiced up this relaxed Roman shade by featuring a classic silk onion tassel fringe paired with Brazilian Glow crystal nailheads on the fabric splice.

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Bring on the sun and color!!

Warm beams of sun pierce the thick layers of winter cold and find uplifted arms welcoming its warmth and light. Spring peeks around the corner and teases with a splash of color here, a new hue there. As creation awakens after its winter of slumber, you may find it’s time to renew your home as well.

We have some outstanding options to add warmth with the latest colors and styles to your home. If you long for the fashion, flair and flow of LA and Palm Springs, look no further than Trina Turk’s Indoor/Outdoor Collection for Schumacher. Turk, a lauded fashion designer, has found a new following within the interior design world. Her inspirations—California’s diverse architecture and landscapes—pop with the bursts of color and exploding patterns in this collection. You will bring the colors of the ocean, sand, sun and latest designer trends to your home, no matter how far from the Pacific you may be.

With prints you’ll want to use anywhere, Trina Turk’s collection is durable enough to withstand the elements. “Sunbrella® branded solution dyed outdoor acrylic yarns” create woven fabrics that are soft to the touch and feature twill and canvas weaves. Between the vibrant colors and the subtle textures, you and your guests will not be able to keep your eyes or hands off your new décor.

Brimar’s versatile collection of trimmings offers a simple, yet stunning solution to brighten up any look. Take the sophistication and style of the indoors out and the durability and beauty of the outdoors in with their flexible indoor/outdoor trim. Embellish your design on patios, porches or verandas; around pools; in cabanas, bathrooms, conservatories, sunrooms or solariums.

Color is king with the Spring 2013 Pigment Collection from Robert Allen Design Group. This vivacious collection combines “edgy” with “classic” and launches on the 30th anniversary of the Group’s Color Library collections. It includes four tones that blend in perfect design harmony—Viridian (green), Cobalt (blue), Fuchsia (pink) and Turquoise (greenish-blue).

“Color in its purest form can be found in the pigment used for centuries in the creation of artists’ paint. We were particularly drawn to the vivid green and brilliant blue in the paintings of modern artists and designed a palette of bright colors to complement them,” the Robert Allen Design Group shares on their website.

This fashion-forward collection pays homage to classical art and promises to provide the perfect palette for any design challenge. And, with so many classic colors, this collection provides a perfect avenue to incorporate the rise of spring in your home.

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Clients inspire passion for couture

Happy 2013!! With the new year comes a new look for our website, a reflection on some of our inspiration and a renewed commitment to the excellence Custom Drapery Designs, LLC has always exhibited. Visit our updated site and take a moment to browse our galleries and watch a few videos highlighting many of our products.  Let us know what you think; we always love to hear from our friends!

For me, design is far more than an occupation; it is a passion. I have always been fascinated with the art of fashion—constantly sketching on receipts, napkins and other scraps of paper during lunches, church services and road trips. So, it only seems natural that, as an adult, I have discovered the world of drapery design as an outlet for my passion for the art of couture fashion. In the words of legendary fashion designer Yves Saint Laurent, “In fashion we’ve reached complete freedom of expression. There is a spirit of total liberation and freedom.”

In October, I found myself surrounded by history and beauty as well as fashion and inspiration in London. I also found new ways to express my passion for couture while studying and exploring “The Golden Age of Couture: Paris and London 1947-1957,” an exhibit at the Victoria & Albert Museum.

So, what is couture? It is a creative expression through the medium of fabric which combines the skilled construction techniques of a high level of quality and workmanship, exacting standards, a delicacy in composition, a level of technical complexity requiring skillful handling and classical antiquity brought together using fabrics from only the top manufacturers. In short, “Couture is the marriage of design and material.” Christian Dior, the great fashion designer of the 1940s and 1950s, knew what he was talking about and used his knowledge of and passion for couture to expand local fashion into a global phenomenon, spreading his name worldwide and opening the door for many more designers.

Dior and other designers—Laurent, Jean Desses, John Cavanagh and Sir Cecil Beaton—during the “golden age” of fashion history (1947-1957) defined couture with exceptional sense of color, mastery of feminine tailoring, simplicity of line, fragility of work, mastery of manipulating fabrics and fascination with cut and construction. A few examples of their ground-breaking techniques include selecting texture in fabrics such as chiffon, embroidering on delicate silks and utilizing precise and intricate pleating to create luscious volume and graceful movement.

“The true representatives of fashion are often those whose surprising originality leads them to a very private outward expression of themselves.” I love this quote from Sir Beaton! In every project, Custom Drapery Designs places great focus on our clients’ individualism through window treatment design made from quality textiles. We highlight each delicate detail with unwavering attention to a couture quality of workmanship. Our inspirations range from larger-than-life, billowing historic costumes to the runway’s current fashion of soft gathered swags which seem to envelope the model in a breath. And, I can often be found perusing couture fashion boards on Pinterest or Au fil des passions, a favorite Facebook page.

Art, design and fashion are my passions. I search through the lens of these passions to draw from all aspects of life the inspirations that wed my clients’ individuality to produce the designs I create in their homes and offices. I love interior design because, through it, I transform my clients’ homes and offices “to a very private outward expression of themselves.”

One of the intricate details that sets our projects apart and allows for further distinctiveness is variety in the poles, finials, tie backs, swag holders, tab holders, cornices, brackets and rings we choose. Three new favorites are Deco & Deco Premium Hardware; the Jackie Von Tobel for Helser Brothers, Inc. drapery hardware collection; and Fabricut Modern Surfaces drapery hardware collection.

Deco & Deco™ by Krish Deco LTD manifests elegance and class in this sleek, sophisticated collection of drapery hardware. The beauty of this hardware shines through its finishes with Murano glass hand-made in Italy, brushed nickel, bronze, solid brass and antiques; and the versatility lies in both traditional and contemporary models.

Jackie Von Tobel and Helser Brothers prove to be a great team with a hardware collection that breaks the rules and allows for even more customization. Von Tobel said, “When I first began talking with the fabulous Helser Brothers about a collaboration, it became clear to me that this was a fantastic opportunity to create a fresh new line that would address the versatility required for today’s window treatment designs. It was a chance to think out of the box and design hardware that would be able to be used in many different configurations rather than having each piece be pigeon holed for one use.”

In this collection, finials find homes as tie backs or swag holders; and tab holders fill in as rod brackets or join together as cornices. Pieces called “tassels” can be ordered and used individually within treatment designs as trim or attached to rings to enhance the design. We adore the tear drop accent piece above and look forward to incorporating that in upcoming designs! This collection can find a home among both modern and traditional décors with metallic or hand-painted finishes.

Fabricut’s Modern Surfaces Collection expands upon its Modern Fusion Collection, adding two new metal finishes as well as uniquely innovative finial designs and promising to be “the ultimate in modern décor.”

By using industry leaders such as these three companies to tie together each project with new and exciting facets, Custom Drapery Designs strives to be your choice for “exquisite couture details” in 2013 and many years to come.

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Global inspiration brings the world to your home

Salām from Dubai!!

We recently returned to Texas from an incredible and inspirational visit to Dubai. The culture, the people and the sites warmed us; and the local textiles and spices fueled our passion for creativity and innovations in our designs. The Dubai integration of muted and bold colors within a varied collection of patterns stirred us and remained at the forefront of our design plans for the future as we returned home to similar fine details mimicked in this season’s fabrics.

By framing your windows with these fabrics, you, too, will experience the warm breeze and breathe in the warm and spicy fragrances of the Dubai spice souk…cinnamon, coriander, saffron, cloves and frankincense.

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Southern Belle turned Big Apple Sensation Charlotte Moss has been known to bend a few rules and incorporate many cultures into designs that epitomize American style. Her new collections with Fabricut include materials boasting subtle patterns, bold patterns, bright colors and muted colors as diverse and impressive as the inspirational female explorers and travelers for whom they are named. And, her collection of trim adds a pop of culture with the look and the names of big cities from Moss’ travels around the globe.

Life and all its experiences inspire Moss. She was quoted in a recent Elle Decor article:

“We designers act as filters, sopping up what we see, where we go and who we meet. Everything funnels through and ends up somewhere, sometime, in what we do and create.”

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While her philosophy–”live passionately, decorate luxuriously and entertain beautifully”–is as big and bold as her designs; her focus remains steadfast: “Fine-tune your point of view. It’s what defines style.”

Her energy, passion and focus are characteristics Custom Drapery Designs, LLC. seeks to emulate in our own creations. The sketch here provides an example of our pairing of a Kravet fabric with a Charlotte Moss delicate glass bead trim. This combination stuns with gathered puckers and graduating height and reminds us of the warm light of a lamp reflecting on a tent during one memorable dinner in Dubai.

Another exciting fabric line we have added is Trend, a division of Fabricut, with outstanding quality and style at an affordable price. Their Jaclyn Smith Home Collection can give your drapes an unforgettable look that is sure to have your guests’ attentions!

Helser Brothers new forged finial

We believe in the importance of every detail of drapery design, which is why we are excited about the Helser Brothers Artisan forged iron drapery hardware. The pictured prototype is a breath-taking inspiration for some of our upcoming projects.

Brothers-turned-business partners, Jay and Mark Helser founded their company in 1996 on their principles of hard work; commitment to outstanding customer service; and production of well-built, visually stunning hardware.

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Bend design around your favorite view

So, you want to maximize the masterpiece of nature’s art as seen through your prized bay or bow windows; but how do you work around those curves?

Simple.

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With seven modern metal hardware collections to choose from, including the popular indoor/outdoor Cabana Collection featured in our last blog and the stylish Signature Metal Collection, Brimar proves “bending is their business.” Fall in love with your perfect collection and match up the rod and finial style that fits your home. Then, let Brimar do the work to make your vision come alive.

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To add extra flair, consider Orion’s recently-expanded Tuscany Cornice Designs. With 28 designs–narrow, medium and tall–and 31 iron art finishes or a custom finish of your selection, the possibilities seem endless! Any design can be bent to your window’s specifications, and you can stack most styles to double and even triple. From simple and elegant to big and bold, Orion has a choice that makes your picture window truly picturesque.

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Your search for just the right hardware to accent a wall or two of windows or sparkling french doors may end with Orion’s swing arms. No longer just for use over doors to swing drapes open and shut with entry, swing arms crown stationary panels with elegance. Again, your options are innumerable: 8 styles, 31 finishes each and the choices to further customize or curve the arms and add rings…the sky out your windows is, indeed, the limit!

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Accentuate your positives with Brimar’s versatile hardware and trim collections. In addition to the Signature Metal Collection featured above with Brimar’s custom bent drapery rods, 19 other collections in a variety of finishes provide choices that fit any style–from the old world “Archive” Collection to a more modern, daring “Ice” and earthy “Botanica” to the other-worldly “Manhattan”. Piece together poles, finials, brackets and rings and add matching tieback rosettes to complete your collection.

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Whether you want to add brightness and light or enhance more muted, soothing tones in your decor, you will find the perfect trim within Brimar’s 23 expansive collections. Select solids, prints or geometric designs on Jacquard tape or choose from a multitude of other trims, including braided tape, gimp, lipcord, tassels, fringe and rosettes.

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Fabricut draws inspiration for your fabric choices from the colors of the skies. Bring outside in with your drapery! Play off breathtaking golds, blues and chartreuses in a harvest sunset or the playful posies, purples and peaches of a springtime sunrise. Welcome in the deep greens and browns of the earth and watch them complement the hues of the horizon. Breathe deeply and let the sun kiss your home all year!

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Small changes make a big statement

Clients often come to us looking for ways to simply update their decor. They don’t want a total makeover, just something simple to spice things up a bit. One way we recommend achieving this is by personalizing the cornice boards. This simple update can be done in various ways, each with a number of unique styles to make your choice all about you!

Diamond Head upholstery tacks provide one option to add either a design element to cornice boards or an elegant and eye-catching trim.

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Let your personality shine through with your choice of their 12 stones in two collections. Some examples include the mesmerizing Eye of the Tiger, the captivating Turquoise Matrix and the stunning Kaleidoscope Diamond. Turn an ordinary cornice board into an extraordinary piece of art.

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If your style is more earthy and homey while still elegant, may we suggest some ornamental iron pieces from Helser Brothers, Inc., or Orion Ornamental Iron, Inc. These works of art are sure to add warmth and an understated beauty and charm to any room. We’re excited about Helser’s Evita line of wrought iron pieces and their Tableaux Custom Motifs’ option that offers the look and feel of real iron for less.

As an added option for personalization, you can create your own iron design; and the artist will make it to your specifications!

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We typically choose a flush mount of the iron art to attach to the face of fabric-wrapped cornice–it makes for fantastic built-in artwork!

Create your fairy tale design with a “mirror, mirror on the wall.” A skilled glass cutter can create for you a beveled edge or etched design on glass that accentuates the dramatic effects of sweeping silk panels. With the uniquely personal addition of glass, you can magnify the light and color in your room while making a striking statement you can live happily ever after with.

Grandmother's brooch

Often loved ones bequeath to us beautiful heirlooms which deserve much better than to be stored away in jewelry boxes or trunks. Dust off your grandmother’s stunning brooch and ready it to add your own personal touch to your draperies. For added flair, place it in an off-set manner, such as attached to the tie-back or leading drapery edge.

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If your style demands a stronger statement and the addition of rich warmth only wood can provide, Hunter Douglas has the wood cornice just for you. With various carved designs and gorgeous stains to choose from, you can find just the right combination to bring it all together in your home. Each cornice, which is assembled and finished by hand out of 100% domestic wood, makes the most appropriate crown for traverse drapery or wide-width stationary panels.

Custom Drapery Designs looks forward to assisting you in finding small ways to express your style in big fashion!

Custom Drapery Designs, LLC

Custom Drapery Designs, LLC, serves Dallas and the surrounding metroplex with all aspects of a custom design project. From in-home consultation to project management to exquisite couture details to a perfect installation, we do it all. 

Hours of Operation:

Monday – Friday: 9:00 AM – 5:00 PM

© 2022 Custom Drapery Designs, LLC Custom Window Treatments