“For the hand that rocks the cradle
Is the hand that rules the world.”
We are a company built on mothers
These words penned by William Ross Wallace in the 1800s are no less true today. Custom Drapery Designs admires, respects and applauds mothers everywhere because we are a company built on mothers. Let us share a little about the moms behind the magic of our designs.
Brenda Baxter, owner and principal designer of CDD, raised this business from the talents and passions uncovered during her early years as a mom.
“As a young Mother I would sew bedding, drapery and pillows for my Mom. While tending to my newborn, a friend noticed my project and recommended this as a business,” Brenda recalls. “So, utilizing my marketing degree and passion for textiles, I did!”
In the beginning, Brenda did all of it herself
In the beginning, Brenda did it all—designing, sewing and installing each project. She even completed one installation on a ladder while 8 months pregnant!
“With continued growth and demand, my personal preference was to spend time with the clients and reach greater design potential with elegant couture details (which had surpassed my personal ability), so I began to introduce myself to professional workrooms and talented craftsmen and soon established the Custom Drapery Designs A-team.”
An established, 22-year old company now
Her attention to exquisite couture details brings us to today—22 years after the birth of her business baby. CDD continues to grow and expand while constantly reaching new heights of professional accomplishments and greater depths of client satisfaction.
Brenda’s husband of 27 years and their lovely children, two college graduates and one high school student, continue to support and encourage her talents and passions as she daily invests in their lives. She and her family love beach vacations and time on their boat. She loves immersing herself in art galleries and visiting Santa Fe. And, who could forget the importance of snuggle time with each of her fur babies!!
“While building Custom Drapery Designs, I managed the flexibility needed for my family—attending every class party, carpooling to every soccer practice—which was the priority. I am thrilled to recognize Custom Drapery Designs can now extend this opportunity to other Mothers while pursuing their passions as well,” Brenda says.
Stephanie Freeman—Lead Designer
Stephanie Freeman, CDD’s lead designer, couldn’t be happier with the professional opportunities and flexibility she has in working with Brenda.
“I have many passions in life: my faith, my family, travel and design. It wasn’t until I started working at Custom Drapery Designs that I felt the passions combine in a beautiful balance,” Stephanie shares.
Her education includes a degree in psychology and a degree in interior design from The Art Institute of Dallas. Stephanie began her career as an intern and progressed to a softgoods specialist at a leading design center and then to vice president of sales at an award-winning workroom.
Since joining Brenda’s team in 2014, Stephanie enjoys a family-friendly flexibility in her job. She may begin her week with busy days full of back-to-back client appointments, take a break for a Wednesday lunch date at her daughter’s school and then round out her week with a 3-day weekend getaway with her family.
“The beauty of the career is in the flexibility. My work can go where I go without skipping a beat!” she says. “Most of all, I love what I do and the people I work with. I am passionate about the beauty and creativity of custom window treatments and am thrilled to make it my career!”
Amy Linscheer—Social Media/Office Manager
Newest to the CDD team, Amy Linscheer began work a few short weeks ago as the social media/office manager. Amy’s past experiences include an advertising degree from Southern Methodist University in Dallas (where she met her husband), account management for several advertising agencies, marketing management for another corporation and teaching at the elementary school level for more than 10 years.
She and her husband leapt at the opportunity to move back to their friends and favorite places in the Dallas area with their three children—ages 12, 10 and 4. Amy began searching for a job that would still allow her to be there for her kids when they need her. That search led her right to Brenda!
“It was such a blessing to find someone who put as much priority on family as well as business,” Amy says. “I can be home when my kids need me most and still be a part of a growing, creative, thriving company. It doesn’t get much better than that! Not to mention how fun it is to see beautiful fabric and designs every day while working with two very talented moms. It’s pretty amazing to see what Brenda’s accomplished all on her own, and I’m loving being able to work with both her and Stephanie.”
Joy Rancatore—Freelance Writer/Editor/Photographer
Joy Rancatore, a homeschooling mother of two, never imagined the wealth of information and inspiration in store for her when she joined the CDD team in 2010. As a freelance writer, editor and photographer, Joy enjoys the opportunity to write about Brenda and Stephanie’s fabulous designs, travel experiences and product favorites from her home in Slidell, La., where she lives with her husband of 10 years, their two children, an energetic labrador retriever and her 13-year-old feline baby.
“As a writer, I love to view the world through others’ eyes and keep a bit of their experiences for myself. Working with Brenda for the past nearly six years has taught me so much about the beauty and history of the textile and design industries. I have learned things and vicariously experienced opportunities I never would have been able to otherwise,” Joy says. “I look at fabrics and home designs with completely different eyes; and I have gotten to ‘know’ these amazing and inspirational moms a state away who share my passion for their families and their God-given talents. It’s truly an honor to be part of their team.”
So, from the moms at Custom Drapery Designs, we wish mothers everywhere a very happy and special “Moms’ Month” as you find your own ways to balance the beauty of motherhood and the fulfillment of taking your passions and turning them into a successful enterprise.