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Resilience & Creativity in Crisis — How our Small Business Survived COVID-19

Every generation has a moment it will never forget — a moment that impacted us collectively and indelibly as a nation. For this generation, it is the day we realized that COVID-19 was not a distant concept causing us mild anxiety from the other side of the world. It is the day we realized that the virus had reached our shores, our cities, and our communities. It is the day that children were sent home from school. Basketball games were cancelled. Restaurants were emptied. 

On Friday, March 13, 2020, amid rising cases of COVID-19 and the first reported instance of community transmission, Texas Governor Greg Abbott declared a statewide emergency. The state of Texas — and the world — came to a collective stop. 

The Pandemic Pause

“For a moment, I held my breath,” says Custom Drapery Design owner and lead designer Brenda Baxter. “There were so many unknowns: How can I protect myself and my family? How can I protect my clients? How can I protect my team? I worried I would lose my livelihood.”

“I gave myself the weekend to pause. I learned as much as I could and collected my thoughts,” she shares. “Then, we got to work.”    

The Pivot

“We immediately regrouped as a team Monday morning. We met over videoconference to get organized and huddle together as a work family.” 

“Before talking work, we talked about how we were all doing, how our weekend was, etc. It was important to recognize the heavy emotions and potential fears during this time. We needed to support each other professionally, but also personally.”

The Plan

When the pandemic hit, Custom Drapery Designs launched a “We Are Open” campaign to remind loyal and potential clients that there is always a time and place for good design.

I have an amazing, resilient team,” says Brenda proudly. “After watching industry webinar after webinar with coaches and seasoned industry professionals for insight and shared ideas, I came up with a plan. My team embraced it and, together, we put into action.” 

Our first step was to promote a “We Are Open” campaign on social media. We created a quick promotional video from our homes.

The message? We are prepared to be creative and continue to design for your home via Zoom, FaceTime, etc. “Together, we can do this,” we emphasized. 

The campaign worked! Within a week, calls were coming in. Clients at home — with extra time and suspended travel and entertainment budgets — realized now was the time to address nagging design needs. 

Our team mailed clients our design sketches with fabric samples and then presented the design project via videoconference. 

Remote Possibilities with Ready-Made Drapery Panels and Custom Hardware

With this new emphasis on remote design, we also found our reach expanding to out-of-state clients — a silver lining! We worked hard to expand our e-commerce business, shipping ready-made panels and custom hardware across the country.

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Stunning images like this one posted to social media brought Brenda and our design team into the homes of our clients throughout the pandemic, inspiring them to initiate new projects.

Brenda (with the help of her suddenly home-bound, college-age daughter) created numerous social media presentations to inspire as well as inform. Brenda shared her passion for design through demonstrations of motorized “smart” blinds that raise and lower on your schedule. She exhibited the range of drapery hardware available to suit modern and traditional tastes. And she mixed and matched trims to show these touches accessorize fabrics just as jewelry add dazzle to clothing. These conversational and engaging videos brought Brenda and her design team into the homes of potential clients and kept the sales momentum going.

Custom Drapery Designs continues to post beautiful content to social media, engaging with our audience and building on our substantial following — not just domestically, but internationally. Our Pinterest account regularly attracts close to 500,000 views each month from those seeking inspiration for their homes.

The Precautions

Safety has been paramount. Throughout the pandemic, everyone at Custom Drapery Designs was required to wear masks, and air and germ purifiers were installed in the design office. We participated in national #MaskUp campaigns so that clients and partners could be assured that we were safely operating according to CDC guidelines. 

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Custom Drapery Designs participated in national #MaskUp social media campaigns so that clients and partners could be assured that we were safely operating according to CDC guidelines. 

The precautions were successful, and our firm has maintained a 100% healthy work environment. This month, we celebrated that all of our designers and installers are fully vaccinated! 

Together, We Can Do This

Today, as the pandemic wanes, we look back on our transition with wonder and pride. We not only survived but flourished. More and more new clients are calling, trusting the effectiveness of safe protocols.

But it was not the new clients that kept us going these past 14 months, notes Brenda. 

“We were blessed to have stellar repeat clients who were not traveling so spent this budget and more on total renovations and updates,” says Brenda. “We are forever thankful and appreciative of our repeat client ‘family’.”

To everyone in our client family — the new and the repeat clients — who entrusted us with their homes and their projects … thank you.

Together, we did this. 

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Trimming takes top spot in designs

Trimming.

It’s a simple word, not fancy or showy.

Trimming.

Without trimming, drapery is just lovely. Without trimming, pillows are just objects to lean upon. Without trimming, bedding and accent furniture are just added niceties.

Trimming takes a design from delightful to dynamic, from tasteful to tremendous. The design industry teems with a multitude of trimming choices; and outstanding companies like Samuel & Sons, Vervain and Duralee frequently bring us new options to choose from for our projects.

At the International Window Coverings Expo in January, Brimar—another of our favorite companies—set trimmings as the must-have standard in design this year. On their website, Brimar explains, “Decorative trimmings are the creative nuances which achieve remarkable aesthetic effects in rooms of varying styles.” It’s those “creative nuances” that Custom Drapery Designs seeks to highlight in each and every installation, like this one pictured with the warm wooden fringing. We feel exquisite couture details and added dimensions—like those brought by trimmings—combine with great quality fabrics to produce an end result worth showcasing.

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Samuel & Sons launched its Seychelles Collection of trim this spring. These trimmings are as inspiring as their namesake—the group of islands in the Indian Ocean that dot the azure and turquoise waters like so many bright and warm emeralds. This trim comes in 17 colors, including sea salt, caribe, aquamarine, bark, sand and beach rose. Not only are the colors in this collection inspired by the sea and the islands in them, but also the motion of the waves flows throughout the chevron patterns and the sleekness of the natural landscaping reflects itself in the wooden teardrop and bead fringes. We see many uses for these elegant trimmings!

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Vervain’s new Barry Dixon Collection introduces trim options for designs with its multi-dimensional patterns and intricate details. With names like Cortina Platinum, Celtic Knot Metallic Gold, Tympani Walnut and Etruscan Drop Blonde, designs are guaranteed an international and historical feel that fits right in with today’s homes. These trimmings are statement pieces that can elevate well-paired fabrics to a new dimension. Barry Dixon’s interior designs are coveted around the globe, and now his products can be part of your home’s decor!

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Duralee, an old friend of Custom Drapery Designs, continues its production of excellence with the Duralee Trim Volume VIII. This collection showcases the classic styles of tassels, beaded fringes, cords and pom poms in an elegant and graceful way. Tassels boast extra details like beaded fringe and precisely-placed braided trim and ribbons that bring the colors and styles all together into the most perfect little package. We see these trims as the perfect complement to our custom draperies, pillows and bedding.

Trimmings, draperies and hardware make up the aspects that enhance a window’s presence. But, another very important window dressing is shading. Whether you prefer blinds, Roman shades, roller shades or any other style, Hunter Douglas is our go-to company. As a Hunter Douglas Showcase Dealer, CDD is proud to offer their products to our clients. And, now through April 25, you can save on Silhouette® window shadings through their rebate program. These great shades allow more light in while diffusing the sun’s rays. Contact us today to give your windows a complete facelift in time for the spring sunshine!

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Custom Drapery Designs knows we’re only as good as the companies we partner with to produce our client-specific designs. This is why we passionately promote the materials we use. We stand behind our work just like the companies we work with stand behind their materials. Each day as we work with clients from initial phone consultations to face-to-face meetings in our new studio with product samples and sketches to the final day of installation we maintain a sense of joy and satisfaction in every minute detail. We know it’s the little things that stand out and make the lasting impressions in your homes. We truly love what we do and look forward to sharing our passion for exquisite couture details with you!

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Warm up your outdoor living

“March winds and April showers bring May flowers” and barbecues, picnics and outdoor movie nights. You bring your life outdoors during the spring and summer, so why not bring your style with you? Custom Drapery Designs loves the outdoors both for inspiration and as an extension of indoor designs and lifestyles. We look forward to sharing with you new and exciting ways to transform your backyard, porch or patio into the most comfortable and stylish space we can envision together.

Perhaps you already have great furniture outside, but the fabric colors or patterns have lost their pizazz. Let us introduce you to three Kravet fabric collections that can revitalize your backyard: the Oceania Cruises for Kravet Collection and the Kravet Soleil Echo Design and Windsor Smith Home Collections.

Set sail with the calming tones and soothing patterns of fabrics designed specifically for the Oceania Cruise Lines and available for you through Custom Drapery Designs. The blend of teal blue, sea green and sand beige will rock you on gentle waves as you relax and embrace friends and family in your backyard oasis. Patterns vary as greatly as waves at sea with ikats, stripes, solids and a variety of others. As an added bonus, this fabric cleans easily so you can keep your new décor as bright and aesthetically pleasing as the day we install it.

Kravet Soleil offers two similar yet distinct styles for the connoisseur of outdoor designs. With the Echo Design and Windsor Smith collections, you will embrace the colors of the four elements: earth, water, air and fire. Their galleries include bold browns, soft shades of seafoam greens, calming beiges and vibrant oranges. Echo entered the fashion scene in 1923 as a scarf company and grew to “a global design company.” Windsor Smith labels her work with her name as a promise of its enduring beauty. As the Kravet brochure explains, she “has emerged from collector to one of the leading talents in the interior design industry.”

Since all these textiles are made for durability in weather and light, you know your designs will last through many sparkling seasons and entertaining events.

So…you have your stylish sanctuary ready for the fresh air season ahead. But, you’ve got one more problem—the sun has a tendency to be overbearing at times. How can you beat the heat and enjoy more daylight in the comfort of your outdoor living space? We have the answer for you: Insolroll Oasis® exterior roller shade systems.

These state-of-the-art and stylish shades provide relief at the touch of a button for your balcony, deck or patio. They are practical—providing protection from glare, heat, UV rays and insects, as well as lowering cooling costs indoors. And, they are a fashionable accessory that can accentuate any design you have in your outdoor living areas with a variety of colors, textures and beautiful hardware options. Custom Drapery Designs would love to make your outdoor experience better all day long!

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Manipulating fabric and focusing on details

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Next time you’re browsing through fabric, look past the silk, satin and cotton and visualize something different, something uniquely YOU! One of our favorite fellow drapery designers and personal friend with The Wendel Works in Houston, Texas, inspired just that in the stunning gold drapery you see in the right-hand corner of the collage above. She cross-stitched and pleat tucked the rich fabric to create her own fabric, adding mini pearls for that little something extra. This drapery heading is an excellent example of the art of manipulating fabrics to create a brand new style. She took something beautiful in itself and turned it into an extraordinary window adornment with all the elegance of a royal wedding while maintaining the comfort of home.

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Successful manipulation of fabric can be achieved by a multitude of design tricks. You could make a bold block statement by horizontally splicing together yards of color silk fabrics or create multiple layers of horizontal folds.  Design or stencil a custom or Celtic band on your drapery’s hem for another unique option.

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Or, take a tip from the runway: laser cutting. This technique, known well to anyone in metal work, burns away the material leaving a surprisingly high-quality finished edge and a plethora of designs. The endless expanse of your imagination is the only limit when it comes to manipulating fabric!

In design, details don’t just matter; often they make the project. For this reason Custom Drapery Designs, LLC strives to seek out the best and most current trends in design “bling!” Kravet’s new Modern Metal and Crystals hardware collection will add a little pop to the top of your drapery and includes five finial shapes and four finishes: polished nickel, satin nickel, mercury and satin gold. Diamondhead upholstery tack offers a new and exciting way to incorporate some summer sparkle to just about any surface in your home. These aren’t just any nails—they shimmer with genuine Bohemian crystals from the Czech Republic and luster art glass cabochon stones. And, they can be applied to many projects including mirror or art frames, room dividers, walls, cabinets, tables, cornice boxes and—as seen in the collage above—headboards and footboards.

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We look forward to marrying that last use with our new product—bedding! We are excited to offer more options for your home within the windows as we team up with Eastern Accents. They create both traditional and contemporary bedding in addition to Italian fine linens, many styles of pillows and holiday décor. This company gives a great American dream story as they have grown since 1989 from the vision of a husband-and-wife team with one designer and two sewers to a booming 300+ employee business in the heart of Chicago. The Portia Collection, their new 2012 spring look included in our collage, is one example of the details Eastern Accents engages from bedding to pillows to throws to drapery and so much more. Wrap yourself up and snuggle down in new design all around your bedroom this season!

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And last, but certainly not least, showcase watercolor art in your designs with Bluebellgray, a Scottish textile design company. As their website shows, Bluebellgray is “influenced by a love of colour and all things floral; the designs are something unique and special, each design is painted by hand in the Bluebellgray studio before being printed onto natural cottons and linens using state of the art printing technology. The printing methods used by Bluebellgray enable every brushstroke and colour to be captured enhancing the feel of the hand painted design.” To design an art lover’s oasis, check out Bluebellgray’s inspirational line.

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Patchwork promotes perfection

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Fashion and interior design have long inspired one another; and this season is no exception. Prepare to be pleased with patchwork!! This bold, show-stopping style runs the runway; and it’s ready to add a pop to your home décor. Custom Drapery Designs looks forward to incorporating some of this style in our upcoming work. Stay tuned for a new custom patchwork design!

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Your home is your sanctuary…a place to relax, unwind, breathe. Your drapery should set your personal stage for serenity. Kravet Couture introduces their new Modern Novelties Collection–metallic threads, intricate embroideries, open cut out designs and delicate sheers make up this selection of simply gorgeous draperies. The natural earth tones provide a simple elegance which enhances the beauty of the room around them while providing a fitting frame for the view beyond them. The metallics and cut outs mirror current fashion trends as well. The intricate details in these simple fabrics provide a light and airy feel while promoting peace within your walls.
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Paris Texas Hardware understands the old saying, “Time is money.” We are so impressed with their quick ship option on orders within the Somerset, Villiers and Dominion collections. Within 48 hours of placing a phone order with them, we received our hardware; and there was no extra cost for the faster delivery. PTH was a pleasure to work with, and their customer service was stellar. Plus, their finials, holdbacks and other accessories are unique and show-stopping. They even offer custom rod lengths cut to within an eighth of an inch of your specifications for no additional charge. We are huge fans of Paris Texas Hardware!

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Practicality, Versatility, Safety and Function marry in the new Vignette Modern Roman Shades by Hunter Douglas. Choose from traditional or tailored shades which roll up and disappear; tiered shades which are most similar to classic Roman shades and fold perfectly every time; and traversed shades which slide side to side to offer a solution for sliding glass doors. You can choose your ideal style through a variety of colors and textures as well. These shades are a great match for the family with small children or pets since they have no exposed cords. And, they are installed quickly and provide your home with easy-to-maintain elegance. See for yourself!

Bring the delicate beauty of Ikat silk outdoors with Beacon Hill’s Outdoor Ikat fabric collection. Woven with Sunbrella yarns, they are durable and easily cleaned with a surprising softness that might just make it your favorite part of outside! “Outdoor Ikats is a collection where each and every pattern is an interpretation of an original silk ikat from Uzbekistan. Ikats are distinctive design motifs, and this collection celebrates their unique contours in outdoor constructions,” said Alexis Audette, operating vice president of design for Beacon Hill. You may use them outside or prefer to keep the gentle feel inside; but, wherever you display them, your Outdoor Ikats are sure to become a delightful conversation piece!

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We will be in the Windy City this week, soaking up the latest in window fashions, trends, styles and continuing education at VISION 12, International Window Coverings Expo; and you can join us through Pinterest! We will be updating our “Vision Spotter” board with the hottest and most exciting new products and trends as we see them. Follow us on Pinterest to receive all the updates and follow all the Vision Spotters!

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Selections for every style

One of the most exciting parts of our job is sharing new fabric and design trends with our clients; another is helping them find just the right fabric and hardware. We think you just might share our enthusiasm once you see some of the latest options for decorating the world around you.

Sometimes it’s the details that add huge flair when it comes to decorating. Brimar’s selection of grommets is more extensive than ever. With round and square metal-finished, decorative and enamel-painted brass options, Brimar has a grommet for you! Nature inspires the colors and textures in Calvin Klein Homes’ new collection of trimmings; and only Kravet has them!

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Robert Allen recently released its Modern Library Collection. This eclectic fabric selection alone has enough style options to please almost any taste with designs showcasing both bright and muted colors and patterns ranging from bold and daring to intricate and minute as well as traditional prints with a modern flair. The options include 113 designs between two color schemes: Magenta/Prussian/Sunset and Slate/Twine/Pool. With the diversity in the Modern Library Collection, feminine meets masculine; and they live in perfect harmony!

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Another collection offering an impressively wide variety comes to us from Fabricut. Collier Campbell–the sister duo which has been wowing the design world since the early sixties–has released their third and final collaborative collection: Exotic Inspirations. Like the Modern Library compilation, this Collier Campbell selection of diverse fabrics provides an option or two for just about every style. Whether you want warmth, calm, inspiration or elegance, you can find it in the thirteen patterns and their four distinct color themes: cinnamon and stone, duck egg and sand, peacock and emerald and white and bright. With options like these, prepare to let your imagination run wild! All of us in the interior design world grieve with Sarah Campbell on the recent loss of her sister, Susan Collier, and celebrate her life through their Exotic Inspirations collection.

If you’re all about the cheerfulness and playfulness of bright colors, the new Lilly Pulitzer for Lee Jofa Fabric Collection may be just what your home needs. For more than a half century, Lilly Pulitzer’s creativity has brightened homes around the country; and, today, Lee Jofa brings her cheery selection to you. It’s certain to bring a smile to your face and a glow to your home on the bleakest of days!

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Fabric adds fun and flair to any room, but we can’t forget what holds it all up and keeps it in place–HARDWARE! Brimar does not disappoint with its elegant Versailles Drapery Hardware, an updated look made with an ancient art form–water gilding. Artists carefully hand-craft each of these stunning masterpieces by layering gesso, red clay and gold or silver leaf. Precise polishing provides an antique finish to the pieces as well. Four finishes are available: antique gold, silver and bronze gilt as well as hand-painted dark walnut. The meticulous work certainly pays off, making Brimar’s Versailles Collection a must-have! Another Brimar option worth viewing is its dramatic and practical Cabana collection of corrosion-resistant hardware–made to withstand outdoor use by the salty sea, it’s stunning enough to find its way inside. This collection will keep rust at bay while providing a classic look that’s hard to ignore. While you should use it outside or in your bathroom, you’ll find yourself wanting to utilize it throughout your living area.

You may wonder if the right style for your home or office exists–maybe everything you’ve seen before this blog is too dull, too bright; too obvious, too forgettable; too modern, too old-school. Whatever your eyes desire, Custom Drapery Designs, LLC, will help you find just the right decor to match your lifestyle.

Custom Drapery Designs, LLC

Custom Drapery Designs, LLC, serves Dallas and the surrounding metroplex with all aspects of a custom design project. From in-home consultation to project management to exquisite couture details to a perfect installation, we do it all. 

Hours of Operation:

Monday – Friday: 9:00 AM – 5:00 PM

© 2022 Custom Drapery Designs, LLC Custom Window Treatments